United States’ Southernmost Boston Whaler Dealer

Your Official


FL Keys

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Factory Authorized Warranty Service

Service and Parts
for All Marine Products

Factory Certified Technicians

Electronics Installation
and Repair

Vessel Detailing

Bottom Cleaning
and Painting

Haul-out Service

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Damage Assessments

The Southernmost Boston Whaler Dealer

Boating isn’t just a fascination or a hobby — it’s a way of life. When you join the Native Marine family, you’re joining a culture of boating, a history of loving the Keys, and an approach to life that few have the fortune to experience.  From that first purchase to every tune-up and transport in between, we’re here to help you enjoy every minute of the journey in the perfect vessel.

Boston Whaler
Zachary Bollinger
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If you’re wondering if Tommy is someone you can rely on, and will see you through to the end… then I would say YES!
Jim Desilva
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Tommy most importantly was honest and down to earth and at no time was he pushy...I look forward to a future purchase with Tommy to upgrade to a larger/better boat.
Tom Patti
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I found Tommy a valuable source of information, assistance, and guidance with my boat. I do highly recommend Tommy to provide honest and knowledgeable service.
Alessandra Torre
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Great staff and service. We bought a Boston Whaler from this dealership and had a fantastic experience. They always answer the phone (7 days a week) and are honest, knowledgeable and friendly. Highly recommend them for purchasing or servicing of boats in the Florida Keys, Key West or Islamorada area.
Arnaldo “Tino” Hernandez
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Purchased a Boston Whaler Dauntless from these guys and it was incredible easy. They always pick up the calls 24/7. Best Boston Whaler dealer in Florida !! Highly recommend
Shane Thompson
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I just received my new Boston Whaler. I just wanted to Give Tommy and his team A+ in customer service they were a pleasure to buy from. They were also very informative on the delivery process.
Zen Mayo
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My wife and I met Tommy at a recent boat show and he was very helpful and knowledgeable, no pressure just great conversation and made us feel like family. We are looking to purchase a Boston Whaler in the coming new year and we will be buying from Native Marine.
Louis Morrell
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Tommy has excellent service! brought a trailer to hawks kay to service my boat with no hassle ! very accommodating for your needs.

Your Official Boston Whaler Dealer of the Florida Keys

Located in Islamorada, Florida, we help those who live and vacation in the Keys find the boat of their dreams. Ready to find your next vessel? Browse our wide selection of Boston Whaler models near you. We are a licensed and bonded Boston Whaler dealer in the Florida Keys, including:

  • Key West, FL
  • Key Largo, FL
  • Marathon, FL
  • Islamorada, FL
  • Big Pine Key, FL
  • Tavernier, FL
  • Key Colony Beach, FL
  • Layton, FL
  • Stock Island, FL
  • Duck Key, FL
  • Cudjoe Key, FL
  • Big Coppitt Key, FL

The Beauty of Boston Whaler

There are a lot of phenomenal vessels out there (and brands to back them up), but Boston Whaler has a special place in our hearts. For starters, they’re made right here in Florida, for our coastlines. They’re also known to be “unsinkable” — extremely safe, and as indestructible as a boat can be. It’s also important to our crew that we work with a brand that cares about their customers and their people as much as we do. While Boston Whaler is a highly-valued and highly-reputable corporation, it’s one of those rare gems that’s still run like a mom-and-pop — they take care of their employers, partners, and customers, just like we do.

Meet the Founder

Tommy Brashares

Native Marine’s President, Tommy, is a “Conch” — a born and raised Native to the Florida Keys. He has worked in marine sales and management for over 15 years and has been a top producer for some of the biggest dealers in the country. Tommy has the amazing support of his wife Sarah, and her brother Brett who helped make the dream of Native Marine possible. As a family that loves taking their sons out on the water, they’re thrilled to represent the safe, unsinkable Boston Whaler boat line.

Tommy Brashares, owner of Native Marine in Islamorada, Florida.

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